People use style to mean aesthetic preference. The visual choices. The typeface and the color palette.
I mean something different. I mean the set of decisions someone makes so consistently, across so many contexts, that the decisions themselves become a signature. Not what they choose but how they choose. Not what they make but the fingerprint left in the making.
A DJ's style is not the tracks they play. It's the way they move between them. The moment in the phrase they choose to mix. Whether they kill the low before the crossfade or after. How long they stay in a breakdown before they let it resolve.
None of these decisions are visible. None of them show up in a tracklist. But they add up to something completely specific, something you can recognize without being able to explain how you recognize it.
This is what I find most interesting about building tools. The good ones capture style. The bad ones flatten it. A tool that treats everyone the same, same defaults, same suggestions, same behavior for every user, erases the signature in favor of the average.
The average is nobody's voice.
What I want to build are tools that get better at being yours the more you use them. That develop a model of your specific decisions and use it to serve your specific vision. Not smarter in general. Smarter about you, specifically.
That's a different goal than most tools have. And I think it's the right one.